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Step 1:
Establishment

This is your first step of the journey, hurray!
 
In the Establishment step, you will shape your idea into a business.
Here, you don’t have to know all the answers, you just need to try to the best of your abilities to complete this step.
 
Keep in mind, you can always revise this section and edit any answers to fit your business idea much better.

Ready? Begin!

Section 1: Foundation Building

1. What is your business idea?

Help: Define the problem you are solving, who you are solving it for, and how your solution works. Don’t worry about perfect wording, just describe it in simple terms.​

2. Which industry does your product belong to?

Help: You don’t have to be 100% sure. This is just a starting point for your research and can be changed at any time.

3. What type of business are you planning to start?

Help: This helps guide you in the Launching step. It’s okay to change this later.

Business type

4. Are you going through this journey solo?

Help: Knowing this early helps you think about decision-making and roles.

5. What is your business name?

Help: This can be changed later. Choosing a name now will help you move with clarity.

6. What is the purpose of your business?

Help: Write your “Business Purpose Statement.” Why does your business exist? What do you aim to contribute or solve?

7. What are the goals of your business?

Help: These can be personal or business-related. Start simple (e.g. solve a certin problem or earn extra income). Consider using the SMART method.

8. What makes your business different from others?

Help: What gives you a unique edge (competitive advantage)? Is it your pricing, quality, convenience, community, or something else?

9. How much are you planning to financially invest?

Help: This helps you set financial expectations. It can change later based on your direction.

Financial investment

10. How much time are you planning to put into developing your business?

Help: This helps you build a realistic development timeline.

ُTime investment

11. How much time do you plan to commit after launching?

Help: This gives structure to your long-term plan. It’s okay if it changes.

Time after launching
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