Demo Version | النسخة التجريبية
Step 2:
Branding
Already making progress on your journey, great job!
Now, your idea has turned into a business idea, it is time to take the next step to create a business.
In the Branding step, you will give your business idea an identity that will make it stands out. Here, you can unleash your creativity on how you would like to represent your business, you don't need to have experience in design, you just need creativity.
Keep in mind, Branding is all about how people perceive your business. Don’t worry about getting everything perfect right now. The goal is to give your brand a clear personality and visual direction. You can always refine it later. As a first step, try referencing other brands that reflect the style or emotion you’re aiming for; it can help you visualize your own.
Ready? Begin!
Section 1: Brand Development
1. What is your brand personality?
Help: Imagine your business as a person; how would you want it to come across? (Friendly, High-end, Bold)
Your brand personality will help guide your choices later (like logo, color palette, and typography). It helps make everything feel more consistent and intentional.
2. How do you want people to feel when they interact with your brand?
Help: Think about the emotions you want people to feel when they visit your site or interact with your product. Write it in your own words. For example: "I want people to feel adventurous and curious; like they’re exploring something fresh. So I’ll use bold colors and dynamic shapes to reflect that feeling.”
This will help you guide your brand’s visuals, messaging tone, and content later on.
3. Choose your brand color palette:
Help: Colors carry emotion. Choose 3–4 that best reflect your brand personality.
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Primary color: Your main brand color (used most often).
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Secondary color: Supports and complements your primary.
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Accent colors: Used sparingly to add energy, contrast, or call attention to certain elements (If you're going with a simpler color palette, your accent colors can be black and white).
Visit imagecolorpicker to pick your brand colors.
4. Choose your brand typography:
Help: Typography should reflect your brand’s personality. For each section (heading, subheading, and body text), you can mix different fonts or use the same one throughout.
Tip: Stick to fonts that are free for commercial use (like Futura or Helvetica Neue). If a paid font fits your brand better, consider using a free alternative or a trial version until you’re closer to launch. However, If you do purchase a font, make sure to log it in your notes or a spreadsheet ; you’ll need that info later during the Financial step.
Visit fontfabric to pick your brand typography.
5. Logo Design: Logo Wordmark
Help: A wordmark is a logo made only from your brand name, using the font you chose previously and in your primary color (you can choose black or white at first). Simple, right?
Tip: If you're advanced or would like a challenge, you can customize the wordmark (examples: replacing the dot in the letter “i” with a shape, change a letter, or add a border/underline).
Examples:
You can visit Canva to design your brand wordmark logo.
6. Logo Design: Logo Icon
Help: A logo icon is a symbol that represents your brand. Here, you can create a logo icon using simple geometric shape (circle, triangle, square), a simple abstract design, or a visual metaphor (like a tree for growth or nature).
Tip: If you're advanced or would like a challenge, you can use more advanced shapes and use secondary color. You can use stock-free, commercial-free icons that match your brand’s personality. Make sure it’s original or clearly licensed for free use.
Examples:
You can visit Canva to design your brand icon logo.
7. Logo Design: Core Logo
Help: This is your main logo. The one you’ll use most often (e.g., on social media, documents, website).
Tip: You can assign one of your Wordmark Logo or your Icon Logo as a Core Logo. If you prefer to have both in your Core Logo, you might need to create a third design that combines both.
Examples:
You can visit Canva to design your brand core logo.
8. Optional: Design Elements
Help: These are support visuals that add style and flexibility to your brand. They can include: Decorative shapes or lines, Buttons or UI elements, Patterns or textures, or Visual cues for your website or packaging.
This step is optional — but these can give your brand more personality and keep things visually consistent across your website, social media, or packaging.
You can visit Canva to design your brand elements.
9. Optional: Branding Guide
Help: A Branding Guide (also called a “Design Guide”) is a document that keeps your brand consistent and professional. It will help you:
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Organize your brand decisions (fonts, colors, logos).
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Share your vision with designers or collaborators.
This step is optional — but these can give your brand more personality and keep things visually consistent across your website, social media, or packaging.